SCR - Marketing Section

Competencies & Advantages

1.      Add (develop or acquire) missing core competencies

2.      Add (develop or acquire) missing competitive advantages

3.      Implement efficient competition intelligence system

Target Markets

1.      Add ‘missing’ target markets

2.      Remove inefficient target markets that make no financial or economic sense

3.      Restructure existing target markets portfolio (e.g. by redefining target markets)

4.      Implement efficient target markets intelligence system

Corporate Brands

1.      Add ‘missing’ corporate brands

2.      Remove inefficient brands that make no financial or economic sense

3.      Restructure existing corporate brands to maximize their financial value

4.      Implement developed UVP in your corporate brands

Corporate Products & Services

1.      Add ‘missing’ corporate products & services

2.      Remove inefficient products & services that make no financial or economic sense

3.      Restructure existing corporate products & services to maximize their financial value

4.      Implement developed UVP in your corporate products & services