As I’ve promised, I will prove beyond the reasonable doubt
that you, indeed, can and must make a quantum leap in aggregate
value of your company and in the value-generating power of your ‘corporate
machine’ (your business system).
Let’s start with why you can. The simple answer is that a
potential for this quantum leap is there. Right there, in your company.
Practically every company can
potentially at least quadruple its
performance – and many can do much better than that. Plus, now you have the tools that you need to make this quantum
leap. BDL and BDL-based products.
Why at least quadruple? Because of the omnipresent Pareto principle (also called the ‘80/20
rule’ or, more poetically ‘the law of the vital few’). In aggregate value
generation context, it states that 20% of
your activities generate 80% of value in your company; the remaining 80% activities
generate only 20% of value.
More specifically:
·
80% of a company's profits come from 20% of its
customers
·
80% of a company's complaints come from 20% of
its customers
·
80% of a company's profits come from 20% of the
time its staff spend
·
80% of a company's sales come from 20% of its
products
·
80% of a company's sales are made by 20% of its
sales staff
Et cetera, et cetera. If you make a simple calculation, you
will find out that the ‘80/20 rule’ means that your company operates at 25% of
its top achieved performance (which
can – and usually is – substantially lower than its top possible/achievable performance). Which means that you can at least
quadruple your corporate performance.
A quantum leap – right there. As promised.
Michael Hammer and James Champy in their timeless classic
bestseller: ‘Reengineering the
Corporation: A Manifesto for Business Revolution’ present even more striking
examples, when business process reengineering (BPR) project made it possible to
increase the performance of a business process by a factor of TEN and
performance of a functional unit by a factor of TWENTY. Now, that was quite a quantum leap. And you
can achieve the same (or very similar) spectacular results.
There was a major problem, however. The suboptimization problem. Hammer and Champy – and those managers
that produced such spectacular results were able to generate these results only
locally. At the level of a particular
business process or a functional unit.
Why? Because the BPR methodology that they used (and
continue using) can perform only local jobs. It simply does not have the tools
to visualize, measure and analyze the whole company. And, therefore, to deliver
a quantum leap for the whole business entity. Hence, the title ‘Reengineering
the Corporation’ is a bit misleading. It is still a piecemeal approach to increasing
the corporate performance.
BDL provides exactly such tools. With BDL you can visualize
(make transparent), measure and reengineer the
whole company – and thus make a corporate-wide quantum leap. In other
words, BDL offers a truly holistic
approach to business analysis and reengineering. And, therefore, makes these
projects radically more efficient in maximizing your corporate performance and
aggregate value.
With these tools and this potential, you definitely can make
this quantum leap. But you not only can; you must. Why? Because you are at
war. At war with your competition for the wallets and checkbooks of your
customers. The war where the winner is ultimately determined by its aggregate
corporate performance and aggregate value.
If you do not make this quantum leap, your competitor will. And,
therefore, will win this war. It’s cut and dry, plain and simple – either you
acquire your competitor (or drive him out of business), or your competitor will
do the same to you.
That’s why you have really no choice – you absolutely have to make that quantum leap.
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