Visualizing Your ‘Ideal Business’

According to Hammer & Champy, the key question of ‘classic’ reengineering is:

“If we were re-creating this company today from scratch, from the clean sheet of paper, given what we know about this business, its environment and the current level of technology, what would it look like and how would it behave?”

BDL changes (actually, expands) this question a little bit:

“If we were re-creating this company today from scratch, from the clean sheet of paper, given what we know about this business, its environment and the current level of technology and that everything is possible, what would it look like and how would it behave?”

The added clause “…and that everything is possible” is vitally important for the success of your quantum leap project. Why? Because it removes your inner limits, inner obstacles to success. Which are far more powerful than the outer obstacles placed on your project by your external environment.

To make the largest possible quantum leap (which is exactly the objective of your project), you must ‘start with the end in mind’. In other words, to specify – loud and clear – where you want to end up. Which requires a lot of creativity. Visualizing ‘the end’ is much more an art than a science at this stage.

Art requires creativity and creativity requires freedom. Freedom of thought and of expression of that thought. The first requires elimination of all internal limits and obstacles (liberation of your mind); the second – a total ban on criticism.

Incidentally, these are the two key requirements for a successful brainstorm – the core of the procedure for development a comprehensive and detailed description of your ‘ideal business’. BDL is the only methodology that allows to develop a truly comprehensive description – and with the appropriate level of detail.  

How would this description look like? It will include three core components:

1.      Customized comprehensive corporate objects map. Customized from the ‘standard’ CCOM, obviously.

2.      Detailed textual description of a ‘perfect business’, based on a general description that I will present in the next section

3.      Detailed vision statement of an ‘ideal business’ – essentially a standard corporate vision statement describing – in this case – an ‘ideal’ situation

For some companies, an ‘ideal’ situation will becomes a desired situation (‘TO BE’); in other cases, it will have to be adapted to the realities of your external corporate environment.