1.
Develop a list of all corporate communications
channels (Web site, mobile apps, etc.) and communications campaigns
2.
Obtain detailed descriptions of corporate
communication channels and campaigns
3.
Identify missing channels and campaigns that
need to be added
4.
Identify redundant channels and campaigns that
need to be removed
5.
Develop valuation models for communication campaigns
and channels
6.
Develop KPI system for communication campaigns
and channels
7.
Analyze descriptions, valuation models and KPI
values for communication campaigns and channels
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