Why This Book Is a Good Investment for You

By ‘investment’ I mean investment of your time, of course. You are highly unlikely to spend more than fifty bucks on this book – even for a printed version. Which is a pretty insignificant sum even for most business students. You may even download this book (as an e-book) for free or get it as a gift. But your time is highly valuable – regardless of your professional occupation.

So why would you want to invest your time into studying and using this particular book. And not any other book on comprehensive business analysis? Because using this book will generate far more value for you – financial and functional - than any other book.

Why? Because technologies presented in this book will allow you to better identify, visualize and structure your corporate objects, projects and processes, measure their performance and manage your quantum leap performance maximization project. Better than any competing technology presented in any other book, that is.

Actually, BDL and BDL-based products and technologies are the only ones that make it possible to conduct a truly comprehensive business audit, build a truly comprehensive corporate knowledge base and implement the true kaizen – the system of continuous improvement – that will ensure that your company operates at its maximum possible performance at all times.

Specifics of this superior value-generation depend, of course, on your professional occupation.  

For entrepreneurs who want to maximize the financial value of their companies, it means a bigger (often – much bigger) quantum leap in their shareholders’ value. For venture entrepreneurs (startup owners), it allows to (1) raise financing from venture capitalists on more attractive terms (sometimes – raise financing at all); (2) turn their business ideas into powerful money-making machines – and faster; (3) generate higher amount of financial value faster and easier and (4) monetize this amount via an IPO or a strategic sale faster, easier and at more attractive valuations.

For owners and managers of companies that want to raise money via private placement, this book and BDL technologies will make it possible to (a) raise money at all; (b) do it at much more attractive valuations – more money for the same stake or the same money for a smaller stake and (c) provide for much more efficient relationship with their financial advisor – an investment bank.

For corporate finance analysts of investment banks this book and technologies will make it possible to (a) raise more money for their clients; (b) do it at much better terms; and (c) do it faster and easier. And this will bring better commissions and other fees, of course.

For active investors it means making more money faster and easier – and this getting a much higher return on their investments. It will also make their relationships with managers of their portfolio companies radically more efficient and comfortable.

This book and technologies will allow top managers of private companies better satisfy the financial needs of their shareholders. Which will mean higher bonuses and salary raises, of course. And top managers of public companies they will make much easier to increase corporate stock price in the long run – and communicate with investors (especially the large institutional ones), brokerage companies analysts, financial media and the like.

Passive investors who read this book and study technologies presented in the letter, will be able to do a much more thorough a comprehensive CBA (‘due diligence’). Which will make their investment decisions radically better and consequently will significantly increase return on their investments.

Management consultants (more correctly, strategic management consultants) will be able to provide their clients with much more efficient solutions for maximizing corporate performance and financial value. Which will mean higher consulting fees, performance bonuses and much better competitive position in management consulting services market.

Strategic management instructors will be able to provide much more valuable education (in terms of market value of knowledge and skills acquired by studying this book and using these technologies for student projects and case studies). And their students – receive this education, which will significantly improve their job prospects, earning power and well as competitive and negotiating position in the job market.