'TO BE' - Marketing Section

1.      Define the optimal portfolio of target markets (in terms of financial value generating potential)

2.      Develop the optimal unique value propositions (UVP) for all of your key stakeholders, making sure that these UVP match your marketing strategies and are superior to UVP offered by your direct and indirect competitors

3.      Describe the optimal set of core competencies that your company needs to maximize its financial and aggregate value

4.      Describe the optimal set of competitive advantages that your company needs to obtain overall superiority over its competition

5.      Define the optimal portfolio of corporate brands that will generate the maximum financial value for your company

6.      Define the optimal portfolio of corporate products & services that will generate the maximum financial value for your company