Communications section in the description of an ‘ideal
company’ includes the description of all key corporate communications channels
(internal and external): corporate Web site, corporate presence in all major social
networks and in Twitter, corporate communications campaigns, corporate blogs
and mobile applications.
Communications component of an ideal company is based on a
rock solid corporate communications strategy,
tightly integrated with all other corporate strategies. Obviously, the operational
strategy in an ideal company must perfectly match your KEF, your DCI, and your
corporate vision and mission statements.
In an ideal company, all these communication channels make
corporate stakeholders make and execute decisions that will generate the
maximum possible amount of financial and aggregate value for the company. In particular,
create and irresistible desire (an ‘itch’) to purchase the maximum amount of
corporate products and services.
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