CBA - Marketing Section

1.      Analyze your target markets portfolio, its synergy, cash flows generated by your target markets and how it fits your KEF, your corporate vision statement, your corporate strategies, your strategic objectives and your strategic plans

2.      Analyze your competition and your competitive position – both overall and relative to each direct and indirect competitor

3.      Analyze your system of unique value propositions (UVP) – for each category of your stakeholders - and how it fits your KEF, your corporate vision statement, your corporate strategies, your strategic objectives, your strategic plans and your target markets

4.      Analyze your set of key competencies, their synergy and how they fit key success factors for your target markets, your KEF, your corporate vision statement, your corporate strategies, your strategic objectives, your UVP system and your strategic plans

5.      Analyze your set of competitive advantages, their synergy and how they fit key success factors for your target markets, your KEF, your corporate vision statement, your corporate strategies, your strategic objectives, your UVP system and your strategic plans

6.      Analyze your corporate brands portfolio, financial value of each corporate brand and of the whole portfolio and how your brands fit your KEF, your corporate vision statement, your corporate strategies, your strategic objectives, your strategic plans, your target markets, your UVP, key competencies and competitive advantages

7.      Analyze your products & services portfolio, financial value of each product & service and of the whole portfolio and how your brands fit your KEF, your corporate vision statement, your corporate strategies, your strategic objectives, your strategic plans, your target markets, your UVP, key competencies and competitive advantages and your brands portfolio