SCR - Communications Section

Communications section covers (a) ‘permanent’ corporate communication channels – such as your corporate Web site, your mobile applications, your corporate Twitter account, etc.; and (b) your corporate communication campaigns – on TV, in print media, on the Internet, etc.

Both communication channels and communication campaigns are essentially a special category of corporate projects and, therefore, must be treated, managed and reengineered as such.

Corporate Communication Channels

1.      Add ‘missing’ financially valuable communication channels

2.      Restructure communication channels that do not create financial and aggregate value

3.      Close communication channels that can not be restructured with acceptable NPV and IRR for the restructuring project

Corporate Communication Campaigns

1.      Add ‘missing’ financially valuable communication campaigns

2.      Restructure communication campaigns that do not create financial and aggregate value

3.      Terminate communication campaigns that can not be restructured with acceptable NPV and IRR for the restructuring project