Ideal company - marketing section

The marketing management system in an ideal company is based on a rock solid and emotionally inspiring marketing strategy, tightly integrated with all other corporate strategies. Marketing strategy in an ideal company must perfectly match your KEF, your DCI, and your corporate vision and mission statements.

An ideal company develops and implements an optimal portfolio of its target markets and maximizes free cash flow from these markets. Which requires developing and maintaining – at all times – a comprehensive knowledge base on these target markets. Target markets of an ideal company exhibit a perfect synergy between themselves and a perfect match with corporate KEF, corporate vision, corporate strategies, strategic objectives and strategic plans

An ideal company is always better than its competitors – both direct and indirect. Which requires (a) developing and maintaining – at all times – a comprehensive knowledge base on its competitors and (b) making sure that the company is better than each of its competitors in the eyes of your clients/customers/consumers in each target market

‘To be better than your competitors’ means to offer each of your corporate stakeholders (clients, suppliers, partners, etc.) a unique value proposition (UVP) which is more valuable than those of your competition. More valuable in terms of aggregate value – financial, functional and emotional.

To be superior to your competition, UVP in an ideal company satisfies the aggregate needs of its stakeholders – financial, functional and emotional – to the fullest possible extent. Or at least better than your competition. Naturally, UVP in and ideal company matches corporate KEF, DCI, corporate vision, corporate strategies, strategic objectives and strategic plans.

To satisfy the aggregate needs of your stakeholders, an ideal company possesses, develops or acquires a comprehensive set of core competencies. These competencies exhibit the highest possible synergy between themselves and a perfect match to key success factors in target markets, corporate KEF, DCI, corporate vision, corporate strategies, strategic objectives, strategic plans and UVP.

To be better than its competitors, an ideal company possesses, develops or acquires a comprehensive set of competitive advantages. These competencies exhibit the highest possible synergy between themselves and a perfect match to key success factors in target markets, corporate KEF, DCI, corporate vision, corporate strategies, strategic objectives, strategic plans, key competencies and UVP.

Revenues, profits, free cash flows and stakeholders’ value in an ideal company (or in any company, for that matter) are all ultimately created by clients purchasing your products and services. Therefore, to maximize the performance and stakeholders’ value of the whole business entity, an ideal company maximizes financial value of each brand (bringing it of the level of corporate religion) and of the whole portfolio of its products and services.

Naturally, every product in an ideal company exhibit the highest possible synergy between themselves and a perfect match to key success factors in target markets, corporate KEF, DCI, corporate vision, corporate strategies, strategic objectives, strategic plans, key competencies, competitive advantages, UVP and corporate brands.

In our highly imperfect world where ‘image is everything’, more and more revenues, profits, free cash flows and stakeholders’ value in a business entity are generated by corporate brands. In some cases, more than 90% of financial value of a company is represented by aggregate financial value of its brand portfolio.

Therefore, to maximize its performance and stakeholders’ value of your company, an ideal company maximizes the financial value of each of your corporate brands and of your whole brand portfolio.

Naturally, brands in an ideal company exhibit the highest possible synergy between themselves, and a perfect match to key success factors in target markets, corporate KEF, DCI, corporate vision, corporate strategies, strategic objectives, strategic plans, key competencies, competitive advantages and UVP.