I will cover all financial KPI – FCF, ROIC, economic profit,
etc. in detail in Part III, devoted to financial analysis. In this section, I
will cover only WACC – your Weighted Average Cost of Capital.
WACC is the rate that a company is expected to pay on average to all its security holders to
finance its assets. The WACC is the minimum return that a company must earn on
an existing asset base to satisfy its creditors, owners, and other providers of
capital, or they will invest elsewhere. Therefore, your company ROIC must
exceed your WACC, or your business (or project) makes no economic sense – these
funds must be invested elsewhere, where they will generate acceptable return.
Companies raise money from a number of sources: common
stock, preferred stock, straight debt, convertible debt, exchangeable debt,
warrants, options, pension liabilities, executive stock options, governmental
subsidies, and so on.
Different securities, which represent different sources of finance,
are expected to generate different returns. WACC is calculated taking into
account the relative weights of each component of the capital structure. The
more complex the company's capital
structure, the more laborious it is to calculate WACC and the more complex
is the formula for WACC calculation.
The general formula is, indeed, quite frightening. Fortunately, most companies are financed with just debt and
equity, so the formula for WACC becomes much more manageable (and less
frightening).
Cost of debt is your effective (i.e. real rather than
declared in your loan contracts) interest rate that you actually pay on your
debt. It is itself a weighted average of your interest rates paid on different
loans (weighted by loan amounts, of course). Including tax adjustments as your
interest payments are tax-deductible. So it is an after-tax cost of debt.
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