'TO BE' - Communications Section

Communications Channels

1.      Develop an optimal portfolio of corporate communication channels (in terms of financial value maximization) – Web site, social networking presence, mobile apps, etc.

2.      Develop comprehensive (but lean!) KPI system (financial and operational) for each of these channels

3.      Set up planned KPI values with exactly right degree of ‘stretch’

Communications Campaigns

1.      Develop an optimal portfolio of corporate communication campaigns (in terms of financial value maximization) – TV, radio, magazines, Web sites, etc.

2.      Develop comprehensive (but lean!) KPI system (financial and operational) for each of these campaigns

3.      Set up planned KPI values with exactly right degree of ‘stretch’