Questions for analyzing your corporate identity

1.      Does your company really need a separate corporate mission statement

2.      How good is the match between your declared and actual corporate mission?

3.      How well does your corporate mission match you KEF?

4.      How well does your corporate mission match the needs and desires of your shareholders?

5.      How well does your corporate mission match the needs and desires of your other corporate stakeholders?

6.      How comprehensive is your corporate mission statement?

7.      How well-structured is your corporate mission statement?

8.      How powerful is the motivational impact of your corporate mission statement?

9.      How efficient is your corporate process of making changes to your corporate mission statement?

10.  How often is your corporate mission integrated into your strategic and operational management?