Wednesday, November 5, 2014

Questions for analyzing your corporate products

1.      How comprehensive is your corporate products knowledge base?

2.      How accurate and up-to-date is your corporate products knowledge base?

3.      How well do declared product attributes match actual ones?

4.      How well do declared and actual product attributes match perceived ones?

5.      How competent is your corporate products management team?

6.      How solid and efficient is your product management and financial modeling methodology?

7.      How accurate and up-to-date is your corporate products financial model?

8.      How competent is your financial analyst – developer of the financial model?

9.      How efficient is your corporate products management process?

10.  How optimal and efficient are your corporate products management tools?

11.  How good is the synergy between your corporate products?

12.  How well do your corporate products match needs and desires of your stakeholders?

13.  How well do your corporate products match your KEF?

14.  How well do your corporate products match your corporate vision statement?

15.  How well do your corporate products match your corporate strategies?

16.  How well do your corporate products match your strategic objectives?

17.  How well do your corporate products match your strategic plans?

18.  How well do your corporate products match your target markets?

19.  How well do your corporate products match your UVP?

20.  How well do your corporate products match your core competencies?

21.  How well do your corporate products match your competitive advantages?

22.  How well do your corporate products match your corporate brands?

23.  How competitive are your corporate products?

24.  How well is your corporate products management system integrated into your strategic and operational management process?


25.  How efficient is your corporate process for using your corporate products in strategic and operational management?

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