Questions for analyzing your corporate brands

1.      How comprehensive is your corporate brands knowledge base?

2.      How accurate and up-to-date is your corporate brands knowledge base?

3.      How well do declared brand attributes match actual ones?

4.      How well do declared and actual brand attributes match perceived ones?

5.      How competent is your corporate brands management team?

6.      How solid and efficient is your brand management and financial modeling methodology?

7.      How accurate and up-to-date is your corporate brands financial model?

8.      How competent is your financial analyst – developer of the financial model?

9.      How efficient is your corporate brands management process?

10.  How optimal and efficient are your corporate brands management tools?

11.  How good is the synergy between your corporate brands?

12.  How high are your brands on the Kunde emotional attachment scale (product, concept brand, corporate concept, brand culture, brand/corporate religion)?

13.  How well do your corporate brands match needs and desires of your stakeholders?

14.  How well do your corporate brands match your KEF?

15.  How well do your corporate brands match your corporate vision statement?

16.  How well do your corporate brands match your corporate strategies?

17.  How well do your corporate brands match your strategic objectives?

18.  How well do your corporate brands match your strategic plans?

19.  How well do your corporate brands match your target markets?

20.  How well do your corporate brands match your UVP?

21.  How well do your corporate brands match your core competencies?

22.  How well do your corporate brands match your competitive advantages?

23.  How competitive are your corporate brands?

24. How well is your corporate brands management system integrated into your strategic and operational management process?