Sunday, November 16, 2014

Questions for analyzing your corporate communication system

1.      How comprehensive is the description of your CCCS?

2.      How well-structured is the description of your CCCS?

3.      How accurate and up-to-date is the description of your CCCS?

4.      How well is your CCCS integrated with your SRM?

5.      How comprehensive is your CCS in terms of stakeholders covered?

6.      How comprehensive is your CCS in terms of tools used?

7.      How high is the synergy in your CCCS (in terms of both target audiences and tools)?

8.      How well-balanced are the permanent and ‘campaign’ components of your CCCS?

9.      How valuable is user feedback from the interactive component of your CCCS?

10.  How well does your CCCS manipulate your stakeholders into making and executing desired decisions?

11.  How solid is your CCCS financial management methodology?

12.  How solid is your CCCS operational management methodology?

13.  How well does the description of your CCCS match your actual CCCS?

14.  How solid is the financial plan for each communication campaign?

15.  How solid is the operational plan for each communication campaign?

16.  How solid is the business plan for each communication campaign?

17.  How competent is your CCCS management team?

18.  How solid is your overall CCCS management methodology?

19.  How efficient is your corporate process for CCCS management?

20.  How efficient are your CCCS management tools?

21.  How well does your CCCS match the corresponding key success factors in your target markets?

22.  How well does your CCCS match the behavioral patterns of your stakeholders?

23.  How well does your CCCS match needs & desires of your stakeholders?

24.  How well does your CCCS match your KEF?

25.  How well does your CCCS match your DCI?

26.  How well does your CCCS match your corporate mission statement?

27.  How well does your CCCS match your corporate vision statement?

28.  How well does your CCCS match your marketing strategy?

29.  How well does your CCCS match your strategic plans?

30.  How well does your CCCS match your UVP?

31.  How well does your CCCS match your corporate culture?

32.  How well does your CCCS match your corporate code of conduct?

33.  How competitive is your CCCS?


34.  How efficient is your corporate process for monitoring your environment and adapting your CCCS?

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