Questions for analyzing your corporate blogs

1.      How optimal is your blogging platform in terms of reaching your target audience?

2.      How efficient is your process for generating financial value with your corporate blogs?

3.      How solid is your financial model for your corporate blog?

4.      How competent is your financial analyst – author of your financial model?

5.      How powerful is the ‘itch’ to visit your sight or to launch your mobile app created by your corporate blog?

6.      How we do your blog posts satisfy needs and desires of your target audience?

7.      How many of your blog posts go viral?

8.      How powerful is the ‘viral epidemic’ for each post?

9.      How well is your blog promoted by your own resources?

10.  How well is your blog promoted by other information resources?

11.  How well does your blog fit into your communications campaign (in terms of ‘itch’)?

12.  How efficient is your SEO for your corporate blogs?

13.  How competent is your SEO specialist?

14.  How competent is your blogger in terms of content?

15.  How competent is your blogger in terms of writing?

16.  How is your blogger perceived by your target audience?

17.  How is your blogger perceived by industry experts?

18.  How emotionally powerful is your blog design?

19.  How competent is your blog designer?

20.  How well is your blog integrated into your overall corporate communications system?

21.  How well is your blog integrated into your strategic and operational management system?

22.  How well does your blog match your KEF?

23.  How well does your blog match your corporate mission statement?

24.  How well does your blog match your corporate vision statement?

25.  How well does your blog match your marketing strategy?

26.  How well does your blog match your communications strategy?

27.  How well does your blog match your UVP?

28.  How well does your blog match your corporate culture?

29.  How well does your blog match your corporate code of conduct?