Questions for analyzing your corporate identity

1.      How optimal is the balance between permanent and temporary components of your corporate identity?

2.      How good is the synergy between components of your corporate identity?

3.      How unique is your corporate identity?

4.      How stable is your corporate identity?

5.      How strong and powerful is your corporate identity?

6.      How independent is your corporate identity from the founder(s) of your company?

7.      How good is the match between your declared and actual corporate identity?

8.      How well does your actual corporate identity match the one perceived by your stakeholders?

9.      How well does your corporate identity match you KEF?

10.  How well does your corporate identity match the needs and desires of your shareholders?

11.  How well does your corporate identity match the needs and desires of your other corporate stakeholders?

12.  How comprehensive is your Declaration of Corporate Identity?

13.  How well-structured is your Declaration of Corporate Identity?

14.  How powerful is the motivational impact of your DCI?

15.  How often is your DCI integrated into your strategic and operational management?