KBMD depicts all key corporate objects – both simple (corporate
mission, vision, strategies, etc.) and composite (brands, products, target
markets, etc.). Each of the object icons on the diagram is associated with two object
scorecards – Aggregate Efficiency Scorecard (AES) and Object KPI Scorecard
(KPIS) and with detailed guidelines on measuring, analyzing and maximizing the
efficiency of the corresponding object and the synergy between objects (and
thus the overall corporate performance).
In order to maximize this performance, you must (1) develop
a comprehensive system of corporate objects and their KPI; (2) measure and
analyze the aggregate performance of each object; (3) develop financial and
operational object performance improvement plans and (4) implement these plans
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