Friday, March 14, 2014

Corporate Stakeholders

Each icon on the corporate stakeholders diagram represents one key corporate stakeholder – consumer, partner, supplier, creditor, etc. This is the second key business management diagram as the only raison d'être for any business entity (in fact, for any organization) is to satisfy the aggregate needs – financial, functional, emotional and spiritual – of its stakeholders. Internal – employees and external – all other.

In other words, to create the maximum amount of aggregate value (financial, functional and emotional) for all of its key stakeholders (owners/sponsors, clients, employees, partners, etc.). In the most natural way for the organization question (typically described in the Declaration of Corporate Identity and/or corporate Mission and Vision statements).

However, this goes both ways. In order to remain in the state of harmony with its environment, the company in question must ensure that its stakeholders create the maximum amount for the organization in question as well - see the key Stakeholders’ Relationships Management (SRM) diagram.

Each of the stakeholder icons on this diagram is associated with two object scorecards – AES and KPIS; and with detailed guidelines on measuring, analyzing and maximizing the efficiency of the corresponding relationship and the synergy between stakeholders in the corresponding stakeholders’ portfolio.

Each stakeholder must also have the corresponding financial model (which is actually much more than simply budget) designed to measure, analyze and maximize financial value created for the organization by the stakeholder in question.

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