Corporate products diagram depicts a system of corporate
products and product lines (corporate products portfolio). Every object/icon on
this diagram is associated with two scorecards – AES and KPIS; and with
detailed guidelines on measuring, analyzing and maximizing the efficiency of
the corresponding relationship and the synergy between stakeholders in the
corresponding stakeholders’ portfolio.
Therefore, the corporate products diagram is one of the KBMD
decomposition diagrams – associated with the ‘Products’ icon/object.
Each stakeholder must also have the corresponding financial model (which is actually much
more than simply budget) designed to measure, analyze and maximize financial value created for the
organization by the corporate product, product line or products portfolio in
question.
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