Corporate History – Management Guide

To maximize your corporate performance, you must get the most out of not only your current resources (financial, material, human, etc.) but also from your past experiences. Capitalize on your achievements; avoid repeating costly mistakes and keep a certain degree of continuity in your company growth and overall progress. Radical rupture with the past is almost never beneficial for a business entity (until it is acquired by another company with a totally different history and corporate culture).

Hence, to maximize its aggregate value, your company needs a well-documented corporate history and an efficient process for using this corporate history for strategic and operational decision-making. Therefore, you must analyze and improve your corporate history description – just like of any other corporate object in your business system. Which requires a competent corporate history professional - either in-house or, more likely, an outside consultant.

And, naturally, you need to use your corporate history in making and implementing all of your strategic corporate decisions.