Questions for analyzing your Twitter activities

1.      How efficient is your corporate process of generating financial value with your Twitter account?

2.      How competent and experienced is your Twitter manager?

3.      How solid is your Twitter management methodology?

4.      How solid is your corporate process for Twitter management?

5.      How solid is your Twitter strategy?

6.      How solid is your financial model for Twitter management?

7.      How solid is your operational plan for Twitter management?

8.      How well does your operational plan match the reality?

9.      How well are your Twitter activities integrated into your corporate communications system?

10.  How well are your Twitter activities integrated into your overall strategic and operational management system?

11.  How well do your Twitter activities match your KEF?

12.  How well do your Twitter activities match your marketing strategy?

13.  How well do your Twitter activities match your UVP?

14.  How well do your Twitter activities match your corporate culture?

15.  How well do your Twitter activities match your corporate code of conduct?

16.  How comprehensive is your database of your Twitter followers?

17.  How comprehensive is your database of Twitter accounts that you follow?

18.  How efficient is your corporate process of extracting valuable knowledge from information in your received Twitter messages?