Questions for analyzing your mobile apps

1.      How comprehensive is your mobile apps portfolio?

2.      How well-balanced is your mobile apps portfolio?

3.      How good is the synergy in your mobile apps portfolio?

4.      How comprehensive is your mobile apps portfolio description?

5.      How well-structured is your mobile apps portfolio description?

6.      How accurate and up-to-date is your mobile apps portfolio description?

7.      How solid is the financial model for your mobile apps portfolio and each mobile app?

8.      How solid is the operational plan for your mobile apps portfolio and each mobile app?

9.      How competent is your financial analyst of your mobile apps?

10.  How well does your operational plan for your mobile apps match the reality?

11.  How well do your mobile apps motivate your customers to purchase your products and services?

12.  How efficient you corporate process of generating financial value with your mobile apps?

13.  How valuable and attractive are your free mobile apps?

14.  How well do your free mobile apps motivate your clients to purchase your products and services?

15.  How well do your free mobile apps satisfy aggregate needs and desires of your clients?

16.  How good is the balance between structure, content, style and interactive features of your mobile apps?

17.  How good is the synergy between structure, content, style and interactive features of your mobile apps?

18.  How efficient are your feedback-generating process and tools in your mobile apps?

19.  How efficient is your mobile apps – related market research?

20.  How powerful is the ‘itch’ for downloading and launching your mobile apps created by your communications campaigns?

21.  How efficiently do your mobile apps use SEO?

22.  How competent is your mobile apps design and development team?

23.  How efficient is your mobile apps management process?

24.  How well do your mobile apps match your KEF?

25.  How well do your mobile apps match your DCI?

26.  How well do your mobile apps match your corporate mission statement?

27.  How well do your mobile apps match your corporate vision statement?

28.  How well do your mobile apps match your marketing strategy?

29.  How well do your mobile apps match your information management strategy?

30.  How efficient is your corporate process of monitoring your environment and changing your mobile apps?

31.  How well do your mobile apps work on different mobile platforms?

32.  How competitive is the content of your Mobile apps?

33.  How competitive is the functionality of your Mobile apps?

34.  How competitive is the design of your Mobile apps?

35.  How competitive is the usability of your Mobile apps?

36.  How competitive are your Web site overall?

37.  How well are your mobile apps integrated into your overall strategic and operational management system?