Questions for analyzing your corporate Web site

1.      How comprehensive is your Web site description?

2.      How well-structured is your Web site description?

3.      How accurate and up-to-date is your Web site description?

4.      How well does your Web site motivate your customers to purchase your products and services?

5.      How efficient you corporate process of generating financial value with your Web site?

6.      How valuable and attractive are the ‘freebies’ on your Web site?

7.      How easily accessible are the ‘freebies’ on your Web site?

8.      How well do your freebies motivate your clients to purchase your products and services?

9.      How well do your freebies satisfy aggregate needs and desires of your clients?

10.  How good is the balance between structure, content, style and interactive features of your Web site?

11.  How good is the synergy between structure, content, style and interactive features of your Web site?

12.  How efficient are your feedback-generating process and tools?

13.  How efficient is your Web site – related market research?

14.  How powerful is the ‘itch’ for visiting your Web site created by your communications campaigns?

15.  How efficiently does your Web site use SEO?

16.  How competent is your Web site design and development team?

17.  How competent is your Web site manager?

18.  How competent is your Web site administrator?

19.  How well does your Web site match your KEF?

20.  How well does your Web site match your DCI?

21.  How well does your Web site match your corporate mission statement?

22.  How well does your Web site match your corporate vision statement?

23.  How well does your Web site match your marketing strategy?

24.  How well does your Web site match your information management strategy?

25.  How efficient is your corporate process of monitoring your environment and changing your Web site?

26.  How accessible is your Web site (% of down time)?

27.  How fast does your Web site load?

28.  How well does your Web site work in different browsers?

29.  How well does your Web site work in different operating systems?

30.  How well does your Web site work on different hardware platforms?

31.  How well is your Web site integrated into your overall strategic and operational management system?