An infrastructure of a community, city or nation is a system
of objects and services that supports our daily lives and activities. It
includes transportation, communication, sewage, water and electric systems,
heat, garbage collection and other systems and services.
Your company also has its own operational infrastructure that supports the day-to-day operations
of your business and makes it possible to achieve your strategic objectives. Corporate
operational infrastructure includes the following components:
·
Corporate Stakeholders Management System (although
technically clients and consumers belong more to the Key Value Generators section)
·
Corporate Processes
·
Corporate Projects
·
Corporate Tools (assets, liabilities and
capital)
·
Corporate Organizational Structure
·
Corporate Knowledge Management System
·
Corporate Communications System
·
Distribution & Logistics System
·
Risk Management System
Obviously, your corporate infrastructure must be
comprehensive and – like any other system or portfolio – exhibit the maximum synergy between its components.
To maximize the performance and value of your operational
infrastructure, you will definitely need a highly competent operations team headed by a highly
competent and experienced Chief Operating Officer (COO). The team that will use
the optimal methodology and a highly efficient
corporate process for engineering and
managing your operational infrastructure and maximizing its performance.
This team will begin by developing a comprehensive,
well-structured, accurate and up-to-date description of your operational
infrastructure (actually, more of a knowledge
base), including visual diagrams (models), textual descriptions, financial and
operational plans and models, etc. Obviously, this team must make sure that
your actual operational infrastructure always
matches the declared one.
No less obviously, your infrastructure must match your KEF,
your corporate mission statement (if you have one), your corporate vision
statement, your corporate strategies (especially the operational one), your
strategic plans and your corporate culture.
In today’s markets companies compete not only on the basis
of their UVP, brands, products, services and the like, but also on the basis on
their operational efficiency (that can make a significant positive or negative
contribution to aggregate value that it creates for your stakeholders). Therefore,
you must make sure that your company is always competitive in this department –
both overall and relative to each individual direct and indirect competitor.
In our fast-paced world, to maximize your operational
performance and to keep it competitive, you must be able to very quickly adapt
your operational infrastructure to changes in your corporate environment. Which
requires a highly efficient corporate process for monitoring your environment
and adapting your infrastructure.
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