Your business entity generates financial value by generating
regular operating revenues reflected on
your P&L as your Gross Sales. However, once in a while opportunity presents
itself to generate irregular, one-time revenues. This ‘opportunistic’ revenue
is usually called Non-Operating Income (although ‘Revenue’ would be a more
accurate term).
Examples include sales of corporate assets, one-time
profitable projects in areas other than the ‘normal’ business specialty, dividend
income, profits from investments, gains incurred due to foreign exchange rate
fluctuations, etc.
When analyzing a company's performance over a recent quarter
or year, it is important to differentiate between operating and non-operating
revenues. For example, if a company's net income experienced a sudden
increase this year or this quarter, you must always check whether it happened
because the company made a quantum leap in its overall performance or just got
lucky and sold a non-core asset at a very attractive price. Obviously, your
conclusions and recommendations in the latter case would be markedly different.
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