Accounts Receivable (A/R) is a total amount that your clients
owe your company for products and services that they received but have not yet
paid for. Essentially, A/R is an instrument of trade credit or customer credit with which your company
finances your customers (more accurately, their purchases of your goods and services).
A/R represent short-term (definitely less than one year, but
usually less than three months), no-interest financing. That differentiates it
from long-term customer financing
common in sales of cars or expensive industrial, computer or other equipment.
In the latter case your customer gets the goods in exchange for a long-term
note payable on which an interest must be paid (which goes to Interest Income account on your P&L).
I will cover notes payable in more detail in the Capital Assets section.
Why would you want to finance your customers with A/R? To
sell more of your products and make more money, of course. In our credit-driven
world (both in B2C and in B2B sectors), attractive financing terms is a major
competitive advantage.
In some industries (e.g. auto industry or computer equipment
industry) you simply can not compete if you do not offer comfortable financing.
Which becomes an important dimension in customer decision-making in addition to
‘classic’ functionality, quality, price and service.
But there is a significant downside. First, cash that is
tied up in your A/R, can’t be used to pay your bills (which increases your
liquidity risks) or make investments (which reduces financial value generated
by your company). Second, some of your customer debt will inevitable go bad and
will have to be written off. Which means that you will definitely lose some money.
Therefore, your key objective in A/R management is two-fold:
(1) identify and maintain an optimum balance between cash/credit/prepayment
sales – with some customers you might have to do the latter and (2) build an
optimal portfolio of you’re A/R – with different maturities. You will need to
accomplish this objective to maximize NPV and ROIC from your investment in your accounts receivable.
To accomplish this vitally important objective, you will
need:
1.
A highly efficient system of performing customer
credit checks and calculating credit scores (which requires a detailed and
comprehensive customer database)
2.
A no less efficient system for offering credit
terms based on these scores
3.
Highly efficient consumer debt collection system
Which, in turn, requires solid methodologies, highly
efficient business processes, highly competent customer credit managers, a
competent and experienced collection agency and a good working relationships
with this agency.
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