Hence, the fundamental objective of managing any
organization is maximization of the
aggregate value of the organization
in question (financial + functional + emotional + spiritual) for all of its stakeholders - business
owners, NGO sponsors, personnel, clients/customers, suppliers, partners, etc.
In other words, to transform the company in question into a happy organization –
and keep it that way (in the permanent state of corporate happiness)
In order to achieve harmony between the organization in
question and its environment, one must also maximize the aggregate value of
each stakeholder to the organizations.
Now I will prove that this fundamental management objective
is the one that best fits objective reality, facts, logic and common sense.
Why does an entrepreneur start a business?First, to make as much money as possible – in other words, to create the maximum amount of financial value. Second, to create an organization which will provide its clients/ with functionally useful products - in other words, to create the maximum amount of functional value.
Third,
to maximize his/her emotional pleasure from both the process and the result -
in other words, to create the maximum amount of emotional value. And, finally, to implement in his/her company
his/her fundamental values, beliefs and principles - in other words, to create
the maximum amount of spiritual value.
Why does an employee work for an organization?
First, to earn as much money as possible – in other words,
to create the maximum amount of financial
value. Second, to earn his or her living by providing his/her internal
and/or external customers with useful products and/or services – in other
words, to create the maximum amount of functional
value.
Third, to maximize his/her emotional pleasure from both the process
and the result - in other words, to create the maximum amount of emotional value. And, finally, to
implement in his/her on-the-job activities his/her fundamental values, beliefs
and principles - in other words, to create the maximum amount of spiritual value.
Why does a stakeholder work with an organization?To satisfy his/her/its aggregate needs and desires – financial, functional, emotional and spiritual – to the maximum possible extent. In other words, to obtain from these interactions/relationships the maximum possible aggregate value.
Therefore, the stakeholders of a company in question are
interested in building and maintaining relationships with the company in
question only to the extent that this organization is capable of satisfying
their aggregate needs (create aggregate value for them). And the higher is the
amount of financial value created by the organization for its stakeholders, the
more interested are they in building and maintaining relationships with the
company in question. And the more competitive is this organization.
Hence, maximization of aggregate value for all of its
stakeholders is, indeed, the truly fundamental organization management
objective best corresponding to objective reality, facts, logic and common
sense.
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