Each icon on the corporate stakeholders diagram represents
one key corporate stakeholder – consumer, partner, supplier, creditor, etc.
This is the second key business management diagram as the only raison d'être for any business entity (in
fact, for any organization) is to
satisfy the aggregate needs – financial, functional, emotional and spiritual –
of its stakeholders. Internal – employees and external – all other.
In other words, to create the maximum amount of aggregate value (financial, functional
and emotional) for all of its key stakeholders (owners/sponsors, clients,
employees, partners, etc.). In the most natural way for the organization
question (typically described in the Declaration of Corporate Identity and/or corporate
Mission and Vision statements).
However, this goes both ways. In order to remain in the
state of harmony with its
environment, the company in question must ensure that its stakeholders create
the maximum amount for the organization in question as well - see the key Stakeholders’ Relationships Management (SRM)
diagram.
Each of the stakeholder icons on this diagram is associated
with two object scorecards – AES and KPIS; and with detailed guidelines on
measuring, analyzing and maximizing the efficiency of the corresponding relationship
and the synergy between stakeholders in the corresponding stakeholders’ portfolio.
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