Message to a Business CEO

1. As the company CEO, you must make as much money as possible for the owners of your company
2. To accomplish this objective, you need to transform your business into a powerful money-making machine (business system), operating at top performance at all times
3. To make this transformation, you will need to conduct a comprehensive business audit (CBA) of your company followed by a strategic corporate restructuring/reengineering (SCR)
4. To do this job – and to do it right – you will need to use the cutting-edge, state-of-the-art comprehensive business analysis (CBA) tools - and the key word is comprehensive
5. Business Description Language (BDL) and BDL-based tools give you exactly such comprehensive capability as they give you the power to develop and structure a truly comprehensive system of your corporate objects (products, clients, partners, technologies, etc.), processes and their KPI
6. Your employees – or your consultants - will use these tools to measure and analyze the overall performance of your company and to develop financial and operational plans for maximizing its performance (and thus its financial value)
7. These tools – due to their comprehensive and dynamic nature - will make it possible to implement the kaizen – continuous improvement – principle to make sure that your company operates at its maximum performance at all times (and thus that its financial value is always maximized)
8. To maximize the aggregate performance of your company, your managers and employees must make the best possible decisions and execute them in the best possible way
9. To make it possible, they need to have easy and comprehensive access to all knowledge needed to make and execute these decisions
10. BDL-based tools – due to their comprehensive and dynamic nature - will make it possible to (a) build a truly comprehensive corporate knowledge base around a comprehensive system of corporate objects and process and (b) implement the ‘corporate cockpit’ – a uniform, comprehensive and easy-to-use interface into this knowledge base on a ‘need-to-know’ basis